Baker Donelson Holiday E-Card Animation

To save money on printed cards and to reach more clients, Baker Donelson tasked me with developing an e-card for the 2012 holiday season that would be emailed to all clients. I did not have much experience with animation, however, I was able to develop an original story, create storyboards and vet a vendor who could animate according to my storyboard and art direction. Our firm was able to save more than $40,000 as well as send this animation with personalized messages to each client.