Baker Donelson Branded Projects
Various projects and assignments needed for marketing materials for the law firm of Baker Donelson.
Skills:
Graphic design, icon illustration, print production & specification
Software:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Client:
Baker Donelson Law Firm
Event "Takeway" Summary
Problem:
Stakeholders wanted a printed piece that wasn't just a plain 8.5" x 11" sheet of paper with program notes from a seminar. They wanted to include key takeaways from the event and something attendees could refer back to.
Solution:
This was an Women's Initiative event with all female lawyers and attendees. I created a multipage document with pertinent information from the seminar and bound it together with a branded ribbon to look like a shopping bag. These were all printed in house and cut and bound together by our staff.
"Wheel & Reveal" Marketing Tips
Problem:
Teach lawyers how to cultivate their clients and give them marketing tips to help them develop their practice.
Solution:
After a training session, lawyers were given this handy quick reference on key takeaways from the training session. This series was called "Marketing Minute", so we wanted to keep the information short and sweet. I developed this timer-themed die cut print piece that proved to be engaging and not overwhelming for our lawyers.
Client Brochures and Presentations
Problem:
Lawyers needed various forms of presentations, brochures and collateral for events, meetings and court. They provided most raw information, but it was up to me, as the graphic designer to turn that raw information into digestible and visual information to the end user.
Solution:
After careful discussions with each lawyer or stakeholder, I took their information and translated it into easy-to-read and engaging content using colorful graphics, charts, icons, and elements within our brand standards.
